Strategy

We believe that there is no substitute for classic marketing and business skills. There are those who say that traditional marketing skills are defunct and that it's all about reacting to people simply because you can see what they are saying online. Well, that's not the way we approach our business - social business. The key word here is business and how we apply the skills and talent to integrate with your brand, the way you do business, where you are in your brand's development. Social media must fit into your business, not the other way around.

The danger in the current climate is to see social media as a great panacea. Too many are urging brands to jettison best business practice and rigour. Clients are being told that brands are out of touch with customers. Nothing of the sort. Instead, we believe that they can now get even closer to them.

Spice has one overarching business objective: "We help to develop a better informed client." Better informed and therefore better able to make those critical commercial decisions with confidence due to the deeper insights they have gained.

In effect our strategy will reflect your strategy. You may need to assess how customers perceive your brand across a large territory. You may wish to see trends in customer behaviour. You may want to see what people are saying about your competitors. You may want to extend packaging formats and identify new customer groups. You may wish to weave new brand stories and deliver them to online communities who may never have heard of you otherwise.

The one precious commodity for all companies is time. After all, in an ideal world, you would be doing this all yourself. But it also takes time to develop the skills and methodologies to deliver a valuable service to give brands value for money.

That's what Spice does. In short we listen to, report on, and engage with customers on your behalf. And we help you turn those insights into impactful commercial, marketing and sales strategies.