Insight

If consumers are talking about your brand, perhaps you should consider the benefits of listening to what they have to say. Social network chatter may offer marketers valuable insight into their consumers' perceptions, behaviours, likes and dislikes.

Spice is all about gaining insights into the way customers and consumers think about brands - your brand. It could be about your company as a whole or specific product or service. We aren't saying that companies and brands are devoid of customer insight. After all, the market research industry is kept pretty busy and CRM programmes help brands to engage with some of their customers.

We specialise in gaining the kind of insight that augments companies' existing research and customer data acquisition. This, of course, is where the internet comes in. Social media, social business, social listening, call it what you will. Here, you may gain the level of insight that can only be gained away from the focus group and, therefore, off your radar.

These are the opinions which people share online with their friends or family or with online communities from the mums' network or the motorcycle club they belong to. Some things you may already know, but some you won't.

We're not saying that it will all be significant to your business, but it may be. It may prompt you to look at your customer service in a different way or consider new ways of engaging with your market. What it will do is give you the knowledge and data to help you in your commercial decision making. Even if that decision is to do nothing at all.

The trick to gaining real insight is in separating the wheat from the chaff. As we all know, there is a tremendous amount of noise out there and it would be easy to be daunted by it or worse react to erroneous data.

Spice takes social media listening from a random assortment of facts or observations in the digital space, past the surface buzz, to the emotions and context of the conversations to reveal actionable insights.

In essence, what we do with the tools at our disposal and the expertise of our analytics is to give you the best possible data about your brand. We can say that without hesitation and all we ask is that you give us the opportunity to prove it to you.